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Ligorano/Reese
Born 1955, and 1956, USALive in New York
ONLINE
Pure Products is an online store initiated by the artists to sell “pseudo-patriotic consumer goods.” In the fifteen years since the store first opened, there has come to be an ever closer, and unfortunately ever more ironic relationship between the items for sale and the lack of critical discourse about consumer debt, national debt, and even American obesity. Taking the form of t-shirts, tschochkes, and food products cleverly branded in alignment with American political personae and ideology, the site’s inventory has a tongue-in-cheek reliance on the adage “you are what you eat.” Highlighting the American ideal of capitalism, the novelty items become touchstones for a conversation about the ways in which national identity is packaged, distributed, and consumed.
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