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Mir, Aleksandra
Born 1967, PolandLives in Palermo, Sicily
IN THE GALLERY
Che and Concorde consists of posters designed by the artist and distributed for free during the exhibition. The work depicts two iconic brands: Che Guevara, a symbol of socialist liberation, and the Concorde, a symbol of capitalist ambition. Set against a bold red background the implication is that Che, like the Concorde, is moving towards obsolescence. The lost potential of these icons to promote actual change (social or technical revolution, respectively) clashes with the aesthetic appeal they still carry and the delight with which visitors commonly take away their free posters. Che and Concorde documents the power of branding to condense complex ideas into effective signs and invites us to contemplate the traces of the ideologies they invoke.
As a further complication, the edition here is the copy of an invitation that announced a group show on communism at the Project Arts Center in Dublin. In its current reappearance, Communism: A Group Show flows into Ours: Democracy in the Age of Branding, and the mutability seems entirely natural in this relativistic time.
The back of the posters features an interview between the artist and the designer of the original iconic image of Che, the Irish illustrator Jim Fitzpatrick who released the image many years ago sans copyright.
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